"The Game is an ongoing mind game, the objective of which is to avoid thinking about The Game itself. Thinking about The Game constitutes loss, which, according to the rules of The Game, must then be announced. The Game is continuous—once a player stops thinking about The Game, they stop losing. The Game is estimated to have millions of players worldwide.
There are three main rules to The Game:
Everyone in the world is playing The Game. (Sometimes narrowed to: "Everybody in the world who knows about The Game is playing The Game.", or alternatively, "You are always playing The Game.")
Whenever you think about The Game, you lose.
Losses must be announced (a statement such as "I just lost the game" is often used).
As a variation, some players allow a grace period during which a player can not lose The Game again, after they have lost once. This can range from just a few seconds to half an hour."